AdMark News

USPS Direct Mail in Santa Barbara, Postal Rate Increase

Automated mail delivery locally and nationally becomes more accurate each year due to system developments. So, while the USPS is still heavily dependent on hands at work, and mistakes still occur, they become ever rarer as time passes. In recent years the technology assist has accelerated. USPS improvements have been legion, propelled partially by competition, […]

Properly Maintaining Your Direct Mail Database Translates Into Income and Savings.

People who mail bulk sometimes assume that undeliverable pieces in their mailing will come back to them but, unless you choose one of the measures below, that won’t happen (except in the occasional case of an error on the part of a mail carrier). To have your undeliverable mailpieces returned to you: Use an approved […]

Precancelled Stamps for Invitations and Appeal Letters

Formal Invitations and Appeals are helped by the use of a ‘Live’ stamp. The USPS supplies only one design of Nonprofit stamp for this category in machinable roll of 3,000 or 10,000. A Live Stamp vs. a Permit Imprint (text printed on the envelope) adds color and draws attention to your mailpiece. It’s worth it, […]